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Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle?
Every B2B marketer acknowledges the importance of strong content in influencing prospective customers. However, it must be noted that apart from creating great content (in enough quantity to make a...
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Multidimensional Content Strategy for Content ‘Inside’ Your Website and...
The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how...
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Inbound or Outbound – When It Really Matters
I came across this interesting question on a popular forum– “Are webinars an inbound or outbound marketing technique? Or both?” The question and the corresponding responses is what triggered the idea...
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Is Your Content Speaking to your Target Audience?
Think about it- The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and...
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Content Curation Best Practices
The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for...
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Stay Hungry; Stay Foolish To Engage Better With Your Website Visitor
This post is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today – Steve Jobs. Apart from some of his remarkable...
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Don’t Let Your B2B Marketing Lose Steam This Holiday Season!
Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for...
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Top Challenges Content Marketers Face
There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences. With the genesis of...
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Bridge the Gap Between Marketing & Sales with Knowledge Management
Recently, I stumbled upon an interesting whitepaper series, authored by Dr. Andrew McAfee, a renowned Enterprise 2.0 champion. This series published by the Association for Information and Image...
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Leveraging Pinterest for B2B Marketing: 6 Practical Tips
Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10...
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